The One Framework To Communicate Your Ideas (And Checking If People Get It And Are Willing To Contribute).
Bill Torbert’s most popular contribution to leadership apart from his seminal book on “Action Logics” might just have been his Four Parts of Speech.
Most communication frameworks are a variation of:
• structured messaging (e.g. the pyramid principle for presentations by Barbara Minto)
• justification of a decision (e.g. situation-complication-question-answer also by Barbara Minto to frame decisions)
• consideration of factors to make it memorable (e.g. the SUCCESS framework by Chip and Dan Heath of “Made to Stick” fame)
• the TL;DR (e.g. the too long, didn’t read message which is part of many twitter threads these days to reach even those that don’t have the time for anything)
The common theme: they assume a one way direction of information.
Communication is never just one way.
When you are able to illustrate the intentions you have, then invite others to (1) confirm they understood, and (2) share their thoughts, then you actually have established a communication.
You are also sending clear messages:
• I’m open to adapt to new information
• I’m curious and I am not assuming I know everything all the time
• I’m doing my best to be as clear as possible, instead of as manipulative as I need to be.
I still remember the day I was fired by a VP who during the meeting asked me “And what do I say to the team?” I told him to tell them the truth.
Four Parts of Speech creates a sense of experience around the message you want to share.
There are four simple steps:
Step #1: Get clear about what you actually want to say.
When I ask executives to share with me what they want to say, I often see empty faces.
One of the main reasons I write on a daily basis, and what I recommend, is to write and share one clear idea every day. This schools clear thinking and checks if you know your audience. Finding your bid idea in a big wall of text is no fun.
Step #2: Share the reason why you are communicating in the first place.
Knowing the why of a communication is helpful in placing it in the long line of priorities everyone has.
Step #3: Illustrate the outcome as vividly as possible.
How will life look like? Making it as real and vividly as possible, others will see what kind of wishes and hopes you have. They will be able to relate to that.
Step #4: Ask them.
Asking your audience in a way is checking for your impact: did they get it? Was I clear enough, did I share in the right moment?The second benefit is that you invite innovation.
Change Managers who communicate this way earn the respect of others and so will you.
Read this post and more on my Typeshare Social Blog